This is the final poster of project 1 that is about “Fanoos Cafe”.
Project A (Logo for Product) – FANOOS CAFE
I tried to work on different logos so that I have the perfect choice at the end of the process. All of the 10 logos below were either sketched or directly applied to Adobe Illustrator.
It was hard to choose the best of them. However, I was left with two at the end and when colors were applied to them the choice was much more easier. Although my first idea is to include the letter F of Fanoos in the letter C for cafe, but it was not understandable by the audience.
Here are different sketches I have drown to represent the logo of “Fanoos Cafe”.
While sketching all I wanted to do is either to stick the letter F of fanoos to the letter ف in Arabic or to maximize the maximize of letter c in Cafe and attach the F of fanoos to it. At the end I just designed the combination of Arabic and English in a straight and simple way.
This is a scan of the brief description and matrix I wrote about the Fanoos Cafe project.
It was not hard to express the idea I had in mind since I thought long time about it previously.
The main concern of representing this idea is to show the combination of the past & present of the UAE in a cafe. According to the matrix it was a little bit hard to briefly write word only; but then it helped a lot while sketching.