Identity is the visual aspects that form part of the overall brand. Also, it is the combination of color schemes, designs, words, etc., that a firm employs to make a visual statement about itself and to communicate its business philosophy. It is an enduring symbol of how a firm views itself, how it wishes to be viewed by others, and how others recognize and remember it.
In my point of view, identity could be an image, symbol, or even word that makes a brand or design unique. This could show in many different ways such as in the way the design is represented to audience. The colors of the design plays an important role in identifying and recognizing the idea of the design. One of the ways to represent the identity is through a logo. For example, the logo I have designed that is about “Fanoos Cafe” was unique in ways of representing the idea, type, and combination of colors.To read more about identity and branding – click on the link below: